Petroliam Nasional Berhad (PETRONAS) launched its first brand licensing initiative in partnership with SIM Distribuidora (SIM), that will operate three pilot fuel retail stations in Brazil.
Strategically positioned in key urban locations, the three PETRONAS-branded fuel retail stations will provide customers with convenient access to PETRONAS’ high performance fuel solutions, including PETRONAS PrimaxTM fuel with proprietary fuel additive technologies, PETRONAS SyntiumTM lubricants, and other services designed to enhance the customer experience for everyday drivers on the road based on its learnings and technology taken from the Formula One track.
This partnership model is PETRONAS’ first brand licensing approach to enter new retail segments in global markets, through which PETRONAS licenses its brand and fuel formulations to established independent fuel retailers, leveraging their operational strength and expertise in their respective markets. This model sees the partner taking on the financial and operational aspects of the fuel retail stations.
Courtesy of Petronas.