Emergence of Valves in Social Media

Historically, marketing has been the domain of the consumer products industry. However, alongside the advances in valve technology, social media marketing is permeating the valve industry today.

When users attend any significant valve industry trade show, video monitors in almost every exhibit space display sophisticated graphics, demonstrating exploded views of a company’s product offering and applications. Flash drives and other devices have replaced the old, heavy binders full of technical literature. Attendees now utilize smartphones to interact with a diverse range of images and hyperlinks, which seamlessly redirects users to the company’s official website. Online platforms offer access to videos featuring product applications, demonstrations, solutions, and a wide variety of other online company marketing materials.

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