AD wholesalers update eCommerce

AD, a North American contractor and industrial products wholesale buying group to the construction and industrial markets, recently announced its continued investment in eCommerce through their AD eContent Service program. The program includes a comprehensive content management solution which includes a shared Master eCatalog and Web Portal, along with member Specific Sub-Catalog and Store Front options.

The AD Electrical and Pipe, Valve & Fittings Divisions are revising the eCommerce initiatives they started several years ago to follow this model so that all seven AD divisions can leverage the group’s multi-Divisional economies of scale and share ongoing production costs and content.
AD serves a wide range of industries, including but not limited to industrial, electrical, HVAC and construction.

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